Keeping Ahead of the SEO Curve
SEO isn't an exact science. It's a lot more reliable than say, picking stocks, but when you work in an industry where the game changes so often that the goalpost is blurry, it's more important than...
View ArticleTaking an Active Role in Social Media
Social media has been a hard nut for many internet marketing teams to crack. Everyone understands what a valuable channel social media can be, but few have been able to successfully harness it, due to...
View ArticleHow to get the most cost efficient internet marketing for your business
Even companies pinched by recession know that sacrificing marketing budgets in lieu of a slimmer overhead can be disastrous. Marketing a brand or a product is even more vital in lean times than in...
View ArticleHow Small Businesses are Taking Advantage of Social Media
In the marketing world, small businesses are at a distinct disadvantage. They lack the big budgets, and huge staff of a big company. For many owners of small businesses like local restaurants and local...
View ArticleResults from the 2010 SEMPO State of Search Engine Marketing are in!
Yesterday, a very important report was released for those in the internet marketing industry. The 2010 SEMPO (Search Engine Marketing Professional Organization) report was released. This report is...
View ArticleStreamline your Social Media Marketing using clients!
Social media marketing is one of the most rapidly expanding aspects of online marketing. The big stumbling block to businesses who want to advertize through social media, however, is the amount of time...
View ArticleWhy industry secret paranoia may be hurting your business
Thanks to the internet, consumers are more educated than they had any hopes of being during the heyday of the Yellow Pages. If knowledge is power, then the shopper of 2010 is big enough and strong...
View ArticleImproving Website Lead Generation
Many of the companies who attend our workshops have problems with lead generation. They’ve tried pay per click, received lots of traffic but didn’t generate many leads. Often the problem for poor...
View ArticleWhat is SEO in the year 2010?
Search engine optimization is a discipline that changes as quickly and as often as the internet does. While the prospect of getting a website seen by search engines is as old as the internet, the idea...
View ArticleB2B Keyword Research
Internet marketing for B2B clients in many ways is an entirely different discipline than marketing B2C businesses. The consumers of B2B services are very different. They have different concerns, very...
View ArticleHow to plan an Internet Marketing Strategy for a New Online Business
When opening up a new business online, it's important to determine exactly how you're going to market your products or services in this new environment. Unfortunately, the days are long gone when you...
View ArticleThe Social Media Minute for October 15, 2010
"What if your search engine could somehow bring in the people you trust most?" That is the question posed at the beginning of a video demonstrating the integration announced this week of Microsoft's...
View ArticleMicroprocessor Intel Flips Online Reporting Model
Technology reporting in the mainstream media has experienced a reboot since the go-go 1990s. But the microprocessor giant Intel still has stories it wants to tell; a rich history, more than a few...
View ArticleCreative Exercises for Social Media Content
As social media marketing grows by leaps and bounds, so does the need for exceptional social media content. As more and more companies join the various social media platforms, the harder it will be...
View ArticleHow to Market Using Facebook Hashtags
Hashtags were first introduced via Twitter six years ago, and since then they have migrated onto Instagram, Tumblr, Vine, Pinterest, and many other social platforms. Now, at long last, Facebook has...
View ArticleSocial Silence and Your Brand
Tragedies happen. Whether foreign, domestic, acts of terror or natural disasters, a time will come when your brand’s marketing messaging becomes not only obsolete but also inappropriate. So what is a...
View ArticleHow to Soften Your Scruff for No Shave November
Are you participating in No Shave November or Movember this month to help raise awareness and funding for men’s prostate cancer research? Connect with us on Facebook, Twitter, and YouTube and join in...
View ArticleDoritos’ ‘Crash the Super Bowl’ Contest
Doritos is challenging fans everywhere to create an awesome commercial and crash the Super Bowl! For the eighth consecutive year, Doritos is inviting creative Doritos fans and ambitious filmmakers to...
View ArticleSplash Media is Thankful for…
We, at Splash Media, would like to wish all of our viewers a very Happy Thanksgiving! For more information on social media solutions visit us at www.SplashMedia.com or connect with us on Facebook,...
View ArticleHow Brands are Using No-Shave November
In case you haven’t heard, this month has been designated No-Shave November. Designed to raise cancer awareness and funding, No-Shave November is a web-based initiative in which people are encouraged...
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